Meet Joanne Swadling
Read about the health journey that shaped my whole adult life and my business
From a diagnosis of Chronic Fatigue Syndrome in the early 90's through to the development of serious chemical sensitivity issues, gut health trauma and mental health battles, learn how I worked through all of it and set up a thriving business as a result.

Joanne Swadling
I’m Joanne Swadling, and if you found this, know it is not finished yet.
“There is strength in telling the story as it really happened.”
The health story behind my perspective
Health challenges can change the way we see our bodies, our plans and our sense of what’s possible. My health story explores those difficult moments, the turning points that helped me reassess what mattered and the lessons that stayed with me. It isn’t a story of having every answer; it’s about learning to listen to myself, make room for uncertainty and keep moving forward with care.
Building a business on my own terms
My business journey is another part of that growth. It has meant learning by doing, adapting when things changed and becoming clearer about the work I want to put into the world. Across this website, you can explore how those experiences connect, discover where my story has been shared in the media and get in touch to continue the conversation.
How the Work Took Shape
From navigating a personal health challenge to building a purpose-led business, each chapter has shaped Joanne’s approach to helping others feel seen and supported.
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A New Perspective on Health
A difficult stretch with her health prompted Joanne to ask different questions about wellbeing, work, and what meaningful support could look like.
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The First Steps in Business
Joanne began turning what she had learned into a business idea, creating space for honest conversations about the challenges people often face quietly.
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Finding Her Voice
As her work developed, Joanne started sharing her story more openly, connecting personal experience with a growing commitment to practical, compassionate change.
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Looking Beyond the Business
Today, Joanne is focused on expanding the reach of her work and using her platform to help more people feel informed, encouraged, and less alone.
Ways to Connect With Joanne’s Work
Personal Storytelling
Through honest writing and conversation, Joanne shares the lessons of her health and business journey for people seeking perspective and connection.
Speaking & Interviews
Joanne brings a candid, thoughtful voice to conversations about resilience, wellbeing, and building work around what matters most.
Purpose-Led Collaborations
Joanne welcomes conversations with people and organisations who want to make space for more human, supportive approaches to health and work.
Joanne in the Media
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Health & Perspective
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Where Will Joanne’s Story Take You?
Explore the experiences and work that speak to you, from Joanne’s health story to her business journey and media features. If you’d like to reach out, she’d love to hear from you.